Formula 1 fever hit new heights in Singapore as PUMA brought motorsport adrenaline into the heart of the city during Grand Prix week. Ferrari driver and PUMA ambassador Charles Leclerc stole the spotlight with an appearance at Ten Square – The Ultimate Pitstop, home to the world’s first luxury car vending machine.
Hosted by radio personality and PUMA ambassador Sonia Chew, Leclerc’s visit transformed the 20-storey tower into a playground of speed, style, and Singapore innovation. After soaking in the futuristic spectacle, the Ferrari star joined hundreds of fans at PUMA’s flagship store at 313@somerset for an electrifying in-store celebration.
The “Go Wild Circuit” in-store challenge was where Leclerc traded pit stops for playful competition. Teaming up with PUMA Singapore ambassadors – national athletes Vanessa Lee, Shaun Goh, Ben Khoo and Lionel Tan – Leclerc went head-to-head in activities ranging from smoothie cycling races to a tyre-change showdown. The light-hearted contests embodied PUMA’s campaign message of “Go Wild,” blending elite sport with fun accessibility.
The event also marked the launch of the Scuderia Ferrari HP Singapore Race Tee 2025 Edition. Proudly worn by fans at the event, the tee is now available online and at PUMA outlets, including 313@somerset, VivoCity, and Bugis+. Shoppers who spend over SGD150 on motorsport merchandise at the flagship store stand a chance to win exclusive signed Leclerc gear if they can clock one of the fastest times in PUMA’s Tyre Change Challenge.
As the roars of the Singapore Grand Prix filled the city, PUMA ensured fans had a chance to live the thrill off the track too.
