Products

The sportswear brand will roll out its latest running shoe with a week-long activation featuring on-site trials and a Strava-based mileage challenge.

PUMA and HYROX take their global partnership to the next level with the reveal of the Deviate NITRO™ Elite HYROX shoe.

Following a hugely popular first collaboration, PUMA and SAYSKY has revealed their next collection for AW25, launching on 25 October.

adidas takes its Originals energy to the pet world with a new Fall 2025 collection in China, turning furry friends into fashion icons in stripes, vests, and windbreakers built for style and comfort.

Better battery life, powerful zoom and a tougher, anti-glare display, the iPhone 17 Pro brings upgrades that active people will notice on runs, rides, hikes, and beyond.

Liverpool FC and adidas have unveiled the Reds' third kit, which features a striking design that blends heritage with modern performance.

Liverpool FC and adidas reunite in a landmark 10-year partnership, unveiling bold new home and away kits that blend cutting-edge performance tech with classic Reds heritage — marking the start of an incredible new chapter for the club and its fans.