Nike Football’s latest global campaign has landed in Singapore with a local twist.
Following the launch of ‘Rip The Script’, Nike’s rallying cry for footballers and fans to ditch the playbook and embrace the game at its most instinctive and creative, the campaign has now landed at Nike Orchard Road through a self-guided in-store activation.
The global campaign is anchored by a six-minute film that has already made a major impact, with more than 79 million views on YouTube to date. It brings together some of the biggest names in football, including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr., alongside icons such as Eric Cantona, Ronaldinho and Zlatan Ibrahimović.
It also leans into football’s wider cultural reach, with cameos from names across sport, music, entertainment and fashion, including LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Channing Tatum, Young Miko and LISA.
From Global Film To Orchard Road
At its heart, Rip The Script is about celebrating football when it is at its most creative.
In Singapore, that universe has been brought to life as an interactive mission inside the Nike Orchard Road.
Fans begin by watching the Rip The Script film, before collecting a clue kit and exploring the three-storey store at their own pace. Along the way, they will have to uncover props, scene references, product moments and IYKYK details inspired by the film.
A Singapore Twist With Kopitiam Commentary Club
But this is not just a straight lift of the global campaign.
The Orchard Road activation also introduces a distinctly local layer through the Kopitiam Commentary Club, a Singapore-inspired take on football culture that channels the neighbourhood coffee shop as the unofficial home of match-day debate.
Reimagined inside Nike Orchard Road on Level 3, the space brings together the feel of kopitiam watch parties, loud opinions and post-match analysis, giving fans a familiar local setting to step into the world of Rip The Script.
Unlock The Patches
For those who complete the mission, there are 10 exclusive patches to be earned.
With the purchase of a Nike By You tee, fans can customise their own piece using the patches they have unlocked, creating a personal Rip The Script cut.
Limited slots are available for the activation, which is open for walk-ins at Nike Orchard Road (268 Orchard Road), from 10am to 8pm.
For football fans who have already watched the film, this is a chance to step inside the campaign, hunt down the details and walk away with something of their own.
