New Balance Singapore will launch the latest iteration of its flagship daily trainer, the 1080v15, with a week-long community pop-up at Suntec City Atrium (Convention Centre) from Tuesday (Jan 13) to Sunday (Jan 18).
The activation coincides with the local rollout of the 1080v15, which features a redesigned “Infiniōn” midsole aimed at delivering longer-lasting cushioning and durability for everyday running. The shoe will retail at S$259 and go on sale from Thursday (Jan 15) at selected New Balance stores islandwide and online.
Central to the pop-up is a live mileage challenge that runs throughout January, with participants submitting their runs via Strava. Mileage totals will be reflected on a live leaderboard displayed at the venue, encouraging friendly competition among runners. Participants must follow the New Balance Singapore Run Club on Strava to take part.
Runners will also be able to trial the 1080v15 on-site. The shoe loan programme allows walk-in visitors to borrow a pair on a first-come, first-served basis and test it outdoors, rather than on a treadmill or within the mall. Shoe trials are subject to availability, with peak periods expected during scheduled run club sessions.
In addition, the pop-up includes a goal-setting space where visitors can reflect on their running plans for the year ahead. Those who complete a mirror photo experience can receive a limited-edition New Balance sticker pack, while customers who purchase the 1080v15 during the activation will receive a running journal, while stocks last.
The pop-up operates from 10am to 10pm on weekdays and from 7am to 10pm on weekends.
More about the product
The 1080 series has long been positioned as New Balance’s everyday neutral running shoe, known for its balance of cushioning and versatility. The v15 update also features a lightweight, breathable upper, reflective detailing, and additional padding around the tongue and heel for comfort on longer runs.
The 1080v15 will be available at New Balance outlets at Jewel Changi, Suntec City, Paragon, Novena Square, ION Orchard and VivoCity.
