Where real stories begin
Baseline is a Singapore-based media platform focused on sports stories that matter. We combine broad sports news coverage with authentic, heartfelt storytelling about the athletes, events, and moments that often go unnoticed.
Our mission is to give sports a soul—through features, interviews, photos, videos and more.
The name Baseline reflects both a literal and symbolic foundation.
In sports, it’s a starting point or boundary – a place of return and resilience.
In storytelling, it represents truth and rawness – the ground level from which real narratives emerge.
Baseline is where every great story begins - and from there, the only way is up.
Co-Founder | Editor-in-Chief
Cheryl Tay
Actively involved in sports from a young age, Cheryl Tay is truly living her passion, having founded Core Culture, a sports marketing agency that works with global brands and local organisations to grow their presence in the sports industry.
With over a decade of journalism experience, she first made her mark as Singapore’s only female full-time motoring journalist, covering everything from Formula 1 to MotoGP, and later expanded into fitness with her popular #Fitspo of the Week column.
An accomplished endurance athlete, Cheryl used to compete in Ironman triathlons but is now focused on marathons. She is also the founder of Rock The Naked Truth, a body positivity movement empowering people to build confidence through fitness.
Co-Founder | Commercial Director
Deborah Rowe
Deborah Rowe is the Founder and Managing Director of Talk of the Town, a boutique sports and lifestyle PR agency. She brings over a decade of experience in public relations, marketing, and journalism.
She has led communications strategies for some of the region’s most high-profile sporting events and global brands, including the HSBC Women’s World Championship, FIDE World Chess Championship, Nespresso, POP MART, and more.
A lifelong sports enthusiast and proud Liverpool supporter, Deborah is a former national netballer who now stays active with regular HIIT sessions and remains passionate about growing the profile of sports locally and across the region.