There’s a fresh buzz in town. Two of Singapore’s established sports companies have teamed up to launch their first physical retail space right in the heart of the city.
PURPOSE Performance Wear, Singapore’s leading endurance apparel brand, has partnered with Simply Active Asia, a distributor of sports nutrition and hydration, to open The Performance Collective, a one-stop centre for all things performance, at Peninsula Shopping Complex.
From Online Giants to a Physical Home
Until now, both brands have built strong reputations online, serving athletes locally and across Southeast Asia with their specialised products. PURPOSE has become a go-to name for triathlon, running and cycling apparel designed for hot, humid climates, while Simply Active Asia has introduced Singapore’s endurance community to some of the world’s top nutrition brands such as Maurten, PURE Sports Nutrition, PRECISION Fuel & Hydration, and Pillar Performance.
Why a Store, and Why Now?
We spoke with Noor Aziz, founder of PURPOSE, about the decision to enter the offline space.
“PURPOSE and Simply Active Asia have been around for eight years. Over the years we’ve grown predominantly as an online brand in athletic performance wear and a key major player in Southeast Asia. Simply Active Asia, on the other hand, has been fulfilling the nutritional needs of customers as well,” said the 55-year-old who was participating in triathlons when he realised the need for apparel suited for our hot and humid conditions.
“In the years that we have been around, we have engaged and built a strong community and worked tirelessly with Singapore’s finest athletes. However, there was still a missing element.
“Today, we solved that. With a retail experience such as The Performance Collective, it is a space that not only houses major brands but also a space for all endurance athletes to come together and advance themselves as humans. Here, we can provide them with the tools to achieve their dreams.”
What You’ll Find Inside
Most of the products are available online but the store offers something you can’t get from a website – the ability to browse, touch, and try before you buy. No more second-guessing sizes or worrying about fit.
- Performance Apparel: From running singlets, cycling jerseys, sports bras, shorts, and tights, to high-performance trisuits designed for Singapore’s climate. Inclusivity takes centre stage too, with triathlon suits specially tailored for Muslim women.
- Swim Gear: Top-tier brands like Deboer and Funky Trunks for swimmers and triathletes.
- Nutrition and Hydration: A full range of essentials for training and race day, from gels and chews to supplements and bars. Need something last minute? The store is stocked so you won’t have to wait for delivery.
Opening Night
The Performance Collective officially opens its doors on Friday, 19 September, at Peninsula Shopping Complex, #02-09, Singapore 179804.
Whether you’re gearing up for your next race or just starting your endurance journey, this is a space built for you. Come down, explore, and you’ll likely leave with more than you planned. We know we will.
