The future Audi Formula 1 Team has announced a multi-year partnership with adidas, naming the iconic German brand as its official apparel partner.
Set to debut ahead of the 2026 F1 season, the collaboration merges precision design with cutting-edge technology. Together, Audi and adidas are developing a high-performance apparel collection tailored specifically for drivers, engineers, mechanics, and support staff, and designed to meet the demands of elite motorsport.
This partnership extends beyond function. The collection seeks to establish new trends in motorsport culture with a bold, innovative style that embodies both brands’ dedication to progress and performance.
A global launch of the adidas x Audi F1 fan collection is set for February 2026. Featuring apparel, footwear, and accessories, the line will be available before the team’s first race, giving fans a chance to connect with Audi’s F1 debut from day one.
United by shared values of innovation, style, and performance, adidas and Audi are not just building gear for the grid; they’re building a culture around the future of motorsport.
