Last Updated: 13th August 2025

Your privacy matters to us. This Privacy Policy explains how Baseline Media Pte Ltd collects, uses, discloses, and protects your personal data, in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

1. Definition of Personal Data
“Personal data” means data, whether true or not, that can identify you from that data, or from that data and other information to which we have or are likely to have access.

 
2. How We Collect Your Personal Data
We may collect your personal data when you:

• Subscribe to our newsletter.
• Contact us via forms or email.
• Register for an account or event.
• Interact with our website (e.g., via cookies and analytics).

 
3. Types of Data We Collect
Personal Information: Name, email address, phone number, and any other details you provide.
Technical Information: Browser type, IP address, device information, and browsing activity.

 
4. Purpose of Data Collection
We will only collect, use, and/or disclose your personal data for purposes you have consented to, including:

• Providing you with sports news, updates, and event information.
• Processing your subscriptions, registrations, or inquiries.
• Sending you marketing communications (only if you have opted in).
• Improving our website and services.

 
5. Consent
By providing your personal data to us, you consent to our collection, use, and disclosure of it in accordance with this Policy. You may withdraw your consent at any time by emailing us at cheryl@baseline.sg.

 
6. Withdrawal of Consent
If you withdraw your consent, we will cease (and cause our data intermediaries to cease) collecting, using, or disclosing your personal data, unless required by law. However, this may affect our ability to provide you with certain services.

 
7. Disclosure of Personal Data
We may disclose your personal data to:

• Our employees, contractors, and trusted service providers who need the data to perform their work.
• Third parties as required by law or regulation.
• Parties to whom you have consented to such disclosure.

We will not sell your personal data to third parties.

 
8. Retention of Personal Data
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

 
9. Access and Correction Rights
You have the right to:

• Request a copy of the personal data we hold about you.
• Correct any inaccurate or incomplete data.

To do so, please email cheryl@baseline.sg.

 
10. Protection of Data
We take reasonable technical, administrative, and physical safeguards to protect your data from unauthorised access, alteration, disclosure, or destruction.

 
11. Use of Cookies
We use cookies and other tracking technologies to:

• Improve website performance.
• Analyse site traffic.
• Personalise your experience.

You can disable cookies via your browser settings, but some features may not function properly.

 
12. Third-Party Links
Our Site may contain links to other websites. We are not responsible for their content or privacy practices.

 
13. Updates to This Policy
We may amend this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date.

 
14. Contact Information
If you have any questions about this Privacy Policy or your personal data, please contact our Data Protection Officer (DPO):
Email: cheryl@baseline.sg
Attention: Data Protection Officer, Baseline Media Pte Ltd